Startup & Angel Investing

I am on a continuous two-way journey from Entrepreneurship to Angel Investing, currently member of Angel’s Den in London, Angel Investor of two (very cool) London based start-ups, advisor to a great city travel recommendation start-up and mentor in TechItalia:Lab Incubator.

I started Angel Investing almost by accident, which sounds strange to say. Who “accidentally” invests his own money into highly speculative ventures? Well, I did.

I was running my own startup at that time and I was tasked with exploring the world of investors because we wanted to raise funds to fuel our idea and turn it into a product. A friend introduced me to a group of Angel Investors and I got hooked.

Investing is an exciting, interesting process. Sometimes is about due diligence, sometimes is about gut’s feeling. It always is about creating a relationship with the leadership team and understanding if they really know what they are doing. Occasionally, I also have the honour to actually help and contribute to shaping the execution. This is a wonderful feeling. And great fun!


Here’s my experience:


TechItalia:Lab Incubator (2017 – Now) – Mentor 

TechItalia:Lab is a London based incubator with an intensive 10-week mentor-led programme supporting Italian-speaking startups get their project off the ground, accelerate their growth, and conquer English-speaking markets.


Grumgo (2017 – Now) – Advisor for go-to market and partner strategy

Smart city travel with help of AI, travel psychology and cognitive neuroscience.


Mogees (2017) – Investor

Mogees turns any object into a musical instrument.


<<undisclosed startup>> (2017) – Investor


Bocconcini Bakery (2016) – Advisor for go-to market, social marketing and investing

Building a franchising network for delicious gluten-free Italian bakeries.


Timelicious (2015 – 2016) – Co-founder, CMO, visionary and dreamer

I proactively participated to establishing all aspects of the business. My focus was to relentlessly orchestrate our go-to-market effort, by leading our product development, marketing communications and sales.

Timelicious featured a smart habit collector and an A.I. recommendation engine that would suggest extraordinary city experiences and places for your free time. A personal assistant but also a best friend and a very well informed local, embodied in a bigger technological frame: a smart platform that helped finding great suggestions on how to make the best use of anybody’s spare time.


Touch of Sicily (2011 – 2016) – Co-founder, CIO

Established a successful business that sells hand-made bespoke Sicilian pottery across the globe. Designed and orchestrated social media strategy, e-commerce site and SEM.


Matrimoniando (2001 – 2008) – Co-founder and Business development

Launched a wedding consultancy business from standing start – undertook business planning, product development and marketing, including social media. Married >250 couples and generated nearly €1M of revenue.